Brand Magic

Some times Back when we were all kids it hardly mattered to us whether we are wearing a levis jeans or a Rayban Glasses or it was a pair of addidas shoes or anyting else but today when things hav changed so rapidly and we have become the so called "Brand Conscious people" that right from Towels to Napkins to even the Baby diapers and Condoms what sells is Brands and Just Brands and that whats creates the Brand Power have you guys wondered Why we all read the wednesday issue of Brand Equity in a specified format and even the quality of the paper used is so different that what creates it different from all other brands.... Today what sells is Just Brands not only Products but even We humans create our own Brand Wagon that establishes us as a unique Identity across our Family our organisation and the world we live in ......Right from our names, it all starts when we are born and given a name that can be identified as our brand name now the process starts over building this brand right from the way we showcase ourselves at our school that helps in creating our own Brand Image to the clothes we wear to the way wey talk we all understand this and create our own brands to the way we promote us that what we call the Brand Magic ......Today Companies are focussing on the concept of Branding even more the mediums used for the same have changes over the period of time, Whether its an Company In telecom Sector / It Sector or Manufacturing but the Value a brand gets in is unimaginable its just the Magic THat revolves around the brands.... Whether its LIC that clicks into our minds for insurance or Its Infosys for IT and even for the Matter fact Tata's for their values, Reliance for their agression and Coca cola & Pepsi today what sells is Brands and the value that these brands offer even though companies should focus on Innovation but that will only give them a First movers advantage but what companies need to focus is on how they create Value through that Innovation This is What will create a Brand Magic... Its Like creating an Illuision that is so mesmerising that it rubs across all the senses... today the mediums have changed its no more just a newspaper or Television its about creating experiences its more about grabbing eyeballs and as time will pass its more about Grabbing as many eyeballs as one can and registering the brand into the Subliminal mind and creating a long long lasting effect.... and Thats "BRAND MAGIC"