Brand Magic

Some times Back when we were all kids it hardly mattered to us whether we are wearing a levis jeans or a Rayban Glasses or it was a pair of addidas shoes or anyting else but today when things hav changed so rapidly and we have become the so called "Brand Conscious people" that right from Towels to Napkins to even the Baby diapers and Condoms what sells is Brands and Just Brands and that whats creates the Brand Power have you guys wondered Why we all read the wednesday issue of Brand Equity in a specified format and even the quality of the paper used is so different that what creates it different from all other brands.... Today what sells is Just Brands not only Products but even We humans create our own Brand Wagon that establishes us as a unique Identity across our Family our organisation and the world we live in ......Right from our names, it all starts when we are born and given a name that can be identified as our brand name now the process starts over building this brand right from the way we showcase ourselves at our school that helps in creating our own Brand Image to the clothes we wear to the way wey talk we all understand this and create our own brands to the way we promote us that what we call the Brand Magic ......Today Companies are focussing on the concept of Branding even more the mediums used for the same have changes over the period of time, Whether its an Company In telecom Sector / It Sector or Manufacturing but the Value a brand gets in is unimaginable its just the Magic THat revolves around the brands.... Whether its LIC that clicks into our minds for insurance or Its Infosys for IT and even for the Matter fact Tata's for their values, Reliance for their agression and Coca cola & Pepsi today what sells is Brands and the value that these brands offer even though companies should focus on Innovation but that will only give them a First movers advantage but what companies need to focus is on how they create Value through that Innovation This is What will create a Brand Magic... Its Like creating an Illuision that is so mesmerising that it rubs across all the senses... today the mediums have changed its no more just a newspaper or Television its about creating experiences its more about grabbing eyeballs and as time will pass its more about Grabbing as many eyeballs as one can and registering the brand into the Subliminal mind and creating a long long lasting effect.... and Thats "BRAND MAGIC"

Life & Sales goes Hand in Hand

Right from the moment we r born to the time we die we do Sales directly or indirectly just imagine a infant just born starts its first sales pitch By Crying for milk,then as one grows for toys ,clothes so on and so forth.... Its like the Push sales wherein the infant raises his/her voice by crying as loud as it can to get something and sometimes nothing...then as we are in our teenage wherein the sales process strengthens like Guys lookng out for Girlfriends & Vice versa so the forst step goes where we create a database of all the Suspects who could our partner in future in our mind then as the time passes down the pipeline even narows down more wherein out of so many suspects to whom we have interracted we select a few and now those become our prospects and then here we even deepen our relationship till the time the supercomputer our brain tries to use all kinds of permutation & combinations to get the right fit for us and then wait for the right moment where we want to close the deal and yes if it closes its great and if not then move on with the other prospects, and if the deal closes down then it generates an opportunity of cross selling weherin we move ahead and introduce our family members and then they find new pairs and try and match them which in turn leads to a greater deal and then leads to relationship selling wherein our clients turns into advisors and then they refer to us this was just an example where in we use the sales techniques & methodologies even while no knowing that we are using them.....So who says that Rocket Singh is the Salesman of the year but we all have been doing sales throughout our lives... Happy Selling Guys...

Rhythm Of Life

They way Music has a rhythm so do our life has its own... Sometimes we have this smoothe flowing normal routine life and at times we require an adrenalaine rush to make our senses go wild at times and thats how we all live,,, i really feel that there are to many musical notes that our around us all the time whether its a horn at a traffic signal or a barking dog or a begger singing around everyone has their own rhythm set which makes us feel connected to everything around right now i am sitting at my desk in office and there is this crumbling sound of the AC,sound of someone flushing the toilet, sound of chips crackling, sound of people just wanting to go back home, some gossiping some just thinking of what r they gonna do on a weekend and yes ofcourse the sound of my keypad with every word that i am typing in some minute things that we always overlook but yes somewhere or the other these all are the part of our journey from the moment we rise in the morning till the moment we go to bed and even while asleep the sound of snooring haha how can i forget that :-) each thing has a rhythm of its own and thats how life is....

Worth

Sometimes i feel that each one of us has his or her own worth and worth of others around us. The worth that one carries it with them but the uncertainity lies in evaluating it sometimes its a bit too high and sometimes a bit too low and sometimes till the time we realise it in the true sense we do feel that we've just miss the bus thats how the journey is but once u really understand it then u just move ahead and really carry it off... keep smiling and know your worth and others around u :-)